[Company introduction]
We are a company committed to working with outstanding Chinese supply chains. Through capital investment, insight into overseas consumer scenarios, brand building, global digital growth and AI-driven shared operational capabilities, we jointly invest in and operate niche, scenario-led brands with global potential over the long term, building a multi-brand investment and operating platform with capabilities that can be reused sustainably.
[Global markets and channels]
Our business serves the United States, the United Kingdom, other European markets, the Middle East, Australia and Japan. We match products to markets and manage brand communication and sales operations around each region’s consumer habits, purchasing needs and channel characteristics.
Our sales channels include Amazon, Wayfair, Walmart and Temu. We also build and operate brand websites through Shopify and combine overseas B2B customer development with distribution partnerships to develop multiple paths for business growth.
For brand communication and customer connections, we develop our presence on Instagram, Facebook, TikTok and LinkedIn. We combine content distribution, user interaction, marketing and customer development to connect market awareness and demand outreach with sales conversion and long-term customer management.
We value coordination between channels while respecting differences between brands, markets and customers. Through data analysis and business reviews, we continually improve products, content, channels and resource allocation.
[Organizational collaboration and brand incubation]
To support multiple brands and projects, we are developing a “management center + business units” organizational model. The management center coordinates people, training, specialist resources, digital tools and management standards, while business units work on specific brands, markets and operating goals.
By sharing professional capabilities and foundational resources, we help effective experience accumulate and become reusable across projects. This keeps brand operations responsive to markets and makes collaboration between product, content, channels, supply chain and finance smoother.
We value specialists with outstanding capabilities in key areas. We encourage team members to keep developing in market research, new-product promotion, advertising, customer management and supply-chain management, and to turn individual strengths into business results through cross-functional collaboration.
[AI-driven work and in-house development]
AI-native is our long-term organizational direction. We continue to integrate AI into market research, product development, content production, operational management and teamwork to reduce repetitive work and improve information processing, professional judgment and execution efficiency.
We are developing our own AI work platform for international business. Around the business sequence of “strategy—content—advertising—leads—sales—review,” we are gradually building capabilities in data aggregation, task collaboration, customer lead management, progress tracking and business review.
Platform development focuses on practical collaboration problems: connecting goals with actions, making task progress and delivery evidence traceable, identifying exceptions promptly and using each review to inform the next round of improvement. We combine AI applications with human professional judgment, and the team remains accountable for key decisions and final delivery.
To support employees in applying AI to real work, we provide Codex seats and dedicated training and guidance in AI tools. Employees can explore data analysis, customer research, content processing and workflow automation within their roles, gradually turning professional experience into reusable working methods.
[Company culture]
Our positioning:
An international brand incubation company that starts with market insight
Our mission:
Understand global markets, customers and real-world scenarios to achieve sustainable global growth for quality Chinese products.
Our vision:
Become the most trusted global incubation company for Chinese businesses expanding overseas and DTC brands.
Core values:
- Customer success and mutual benefit
Start with the real needs of customers and users. Create value through products, services and reliable delivery, enabling customers, partners and the company to grow together. - Long-term thinking and compounding value
Balance operating results with long-term development. Continuously build brand reputation, customer relationships, professional talent and AI capabilities, making each investment a foundation for future development. - Embrace change and evolve proactively
Respond to changes in markets, customers, technology and the organization by proactively updating understanding, capabilities and actions. Test judgments through practice and improve through review. - Keep growing and help one another succeed
Encourage professional development, experience sharing and cross-functional collaboration, helping partners and the team achieve better results while growing personally. - AI-driven simplicity and efficiency
Use AI, data, standardization and automation to reduce low-value repetitive work, allowing people to focus more on insight, judgment, communication and creation. - Innovate, take responsibility and follow through on results
Start with real problems. Proactively explore methods, coordinate resources and execute, taking responsibility for both the work process and the final results.
[People and career development]
We welcome people with professional strengths, initiative and the ability to learn. You may excel in new-product promotion, advertising optimization or customer communication, or have substantial experience in supply chain, data analysis or financial management. We value professional capability demonstrated through real examples and actual results.
Here, you can work with different brands, categories and overseas markets and apply your strengths to specific business tasks. AI tools, specialist training and project practice offer opportunities to improve analysis and execution efficiency and expand your ability to collaborate across business areas.
We encourage both specialist and management development paths. As the business and individual capabilities grow, employees may gradually take on responsibilities as core specialists, project leads, business-unit leads or managers. We value actual contribution and the ability to turn experience into knowledge, processes and methods that the team can continue using.
[Working environment and benefits]
Office location: Qingyunshang Entrepreneurship Park, Yinzhou District, Ningbo, China.
Working arrangements: 09:00–18:00, with a 1.5-hour lunch break and weekends off.
Benefits and support: The five statutory social insurance programs and housing provident fund from joining; occasional afternoon refreshments and team activities; Codex seats, dedicated AI training and practical guidance.
We welcome people with professional strengths who are willing to embrace change and keep creating value, joining us to bring quality Chinese products and brands to global markets.