We are looking for a marketing agency, a small team or an experienced independent consultant to generate qualified B2B opportunities through overseas social media.
Our products are water systems for RVs, camper vans and other mobile spaces, including sinks, tanks and faucets. We already have products, supply chain capabilities, overseas e-commerce operations and paying customers. We now want stronger local marketing and B2B lead generation in our target markets.
We are looking for an ongoing marketing partner rather than a one-off content production service.
Buyers and target markets
Our existing customers include RV and van manufacturers, professional conversion businesses, distributors, wholesalers and retailers.
This partnership will focus on manufacturers and professional converters, not individual DIY customers. Beyond the RV and van market, we also want to explore manufacturers and professional converters in the trailer, houseboat, yacht and truck sectors.
The United States and Canada are the first priority, followed by Europe and then Australia.
Across manufacturers and professional converters, our target lead mix is approximately 1:4. This is an overall acquisition goal; each industry or platform does not need to meet that ratio separately.
How we will measure the work
The annual target is for the partner to generate 150–200 marketing-qualified leads (MQLs).
Each MQL must meet all of these conditions:
- The business is real and verifiable, and the contact can be reached.
- It comes from a target market or a market specifically proposed for testing.
- It matches the agreed buyer profile.
- It has a describable business need, such as a specific project, product selection, sample request, purchasing inquiry or potential partnership.
All qualified leads must enter our CRM and be deduplicated at the company level. Multiple contacts or inquiries from one company do not count as separate MQLs.
Likes, comments and downloads do not count. Neither do general inquiries or individual DIY users. A lead does not need to have converted into a sale, but it must represent a real business opportunity that can be followed up.
What we would like in your proposal
We have not fixed the platforms, content volume, posting frequency or balance between organic and paid outreach. Starting from the annual lead target, please propose:
- Platform mix and expected contribution: Which platforms you would use, why they fit these buyers, and how many MQLs each could contribute.
- Content and outreach: Suggested themes, formats and cadence, and how organic work and paid advertising would work together.
- Resources and budget: The team and resources required, an initial timeline, and fees for services, advertising and any additional production or page development.
- Lead qualification and handoff: How you would collect and qualify leads, record their sources, hand them over through the CRM and review lead quality with the sales team.
Please explain the basis for your estimates and what support you would need from us. Website or landing page work can be included where useful, with social media remaining the main acquisition touchpoint.
Experience we value
Experience in manufacturing, technical products, RV conversions, marine supplies or other specialist B2B sectors would be particularly relevant.
We are especially interested in your understanding of North American buyers and whether past work produced genuine business inquiries, beyond reach or engagement.
For an initial conversation, use the contact details below and have your team profile, one or two relevant examples, the markets you know, your usual way of working and an indicative fee range ready. When sharing results, please explain how qualified leads were defined.
Brief information is enough at this stage; we do not ask for a full strategy for free before an initial conversation. We will privately share the brand, website and detailed brief with suitable partners, then arrange a meeting to discuss the scope of work.