Cross-border E-commerce Specialist — Amazon

[Open position] Cross-border E-commerce Operations — Amazon

[Salary range] CNY 15,000–25,000 per month

[Location] Qingyunshang Entrepreneurship Park, Yinzhou District, Ningbo, China

[Experience] At least 3 years of cross-border e-commerce operations experience

[Employment type] Full-time

[Reports to] Project lead

1. Position overview

You will execute operations for the brands, products and channels assigned to you, with Amazon as the current priority. Depending on your strengths and project needs, you will focus on building business from zero to one, launching new products, advertising, page conversion or business optimization, and work toward the goals for each stage.

We expect a foundation in independent operations and an outstanding capability in at least one key area that you can demonstrate through real examples. We particularly welcome people with complete hands-on experience taking a new store, a new brand’s online business or a new channel from preparation and launch to initial business viability, independently organizing tasks, coordinating resources and following through on execution.

Assignments will reflect platform experience and professional strengths. You are not expected to master every platform, and experience is not restricted to a single product category.

2. Responsibilities

1. Store and product operations
   Manage day-to-day operations for assigned stores or product lines, including product listing, Listing optimization, keyword planning, variant maintenance, pricing and promotion execution. Keep product information accurate and pages aligned with the sales plan.
2. Building from zero to one and launching new products
   Following the agreed brand positioning and product plan, prepare and launch new stores, a new brand’s online business or new channels. This includes platform onboarding and basic configuration, product and page preparation, shipping and fulfillment coordination, promotion tests and data tracking. Identify milestones, resource needs and stage goals, move the business into actual sales and continue optimizing.
3. Advertising and performance optimization
   Develop and execute on-platform advertising plans. Analyze search terms, keywords, bids and campaign structure. Continuously improve clicks, conversions, ACOS, TACOS and return on investment, and adjust the promotion pace based on data.
4. Page and conversion improvement
   Use customer feedback and sales data to identify problems with page information, selling-point communication and visual materials. Specify image, video and A+ content needs, coordinate production and publication, and evaluate the results.
5. Sales and profit analysis
   Track sales, conversion rates, product profitability and expense changes. Align business measurement definitions with finance, recommend improvements to pricing, advertising, promotions and product mix, and balance growth, profit and inventory turnover.
6. Inventory and first-mile logistics coordination
   Recommend replenishment based on sales, inventory and purchasing lead times. Coordinate shipment plans and warehouse-receiving requirements with supply-chain, first-mile logistics and documentation colleagues. Track transport, customs clearance and FBA receiving, and help resolve delays, quantity discrepancies and other exceptions.
7. Account and operational exception management
   Monitor account health, platform notifications, listing status and after-sales feedback. Promptly handle or coordinate resolution of operational issues, maintain normal store operations and turn problems into improvements.
8. Data review and AI use
   Regularly review operating plans, promotion tests and business results. Use AI to assist with market research, content processing and data analysis, verify outputs and build reusable methods. Participate in evaluating and operating other channels as business needs require.

3. Requirements

1. A bachelor’s degree or higher, at least 3 years of cross-border e-commerce operations experience and experience independently operating on Amazon. You can begin working after the necessary handover.
2. Familiarity with the fundamentals of Amazon product management, Listing optimization, on-platform advertising, promotions, inventory and account health management.
3. Outstanding capability in at least one of the following areas, supported by specific examples: building a new store, a new brand’s online business or a new channel from zero to one; promoting new products from launch to sales; optimizing advertising structure and execution; improving page conversion; or improving sales and profitability for established products.
4. The ability to break business goals into tasks, set priorities and coordinate resources. For zero-to-one projects, you can identify key dependencies such as foundational information, product content, inventory and fulfillment, and promotion testing, and move each part into execution.
5. The ability to analyze data independently, explain where a problem lies, what action to take and how to verify results, with clear operational reasoning and a habit of reviewing work.
6. An understanding of how purchasing, logistics, platform fees and advertising investment affect profit, with awareness of budgets and inventory risk.
7. The ability to learn products and adapt across categories, operating according to the user needs and purchasing logic of different products rather than mechanically copying previous experience.
8. English sufficient for reading platform information, reviewing product content and everyday business communication. Other languages are a plus.
9. Proficiency with Excel and common operational analysis tools, and the ability to proactively identify resource needs, follow up on execution and resolve problems.
10. Willingness to learn and actually use AI tools to improve efficiency, verifying outputs against platform requirements and business facts. We provide tools and training; experience applying AI in the role is preferred.

4. Preferred experience and qualifications

• Complete experience leading a new store, a new brand’s online business or a new channel from zero to one, following through from task planning and foundational setup to launch testing and the first orders, and documenting reusable processes;
• Practical experience using AI tools to improve work efficiency and delivery quality, adapting workflows to the role and verifying outputs, with specific examples demonstrating efficiency or quality improvements;
• Operations experience with fasteners, hardware accessories, multi-specification products requiring fit compatibility, or home medical and respiratory-care products;
• Verifiable examples of new-product promotion, small-budget testing or advertising optimization;
• Actual results in sales growth, profit improvement or faster inventory turnover;
• Amazon SC and VC operations and coordination experience;
• Experience with other channels such as Wayfair, Walmart, Temu or Shopify;
• Experience operating multiple brands, working across categories or coordinating on-platform and off-platform promotion;
• Experience developing AI workflows, automated reports or reusable operational methods.

5. Working arrangements and benefits

Working hours: 09:00–18:00, with a 1.5-hour lunch break and weekends off.

Benefits and support: The five statutory social insurance programs and housing provident fund from joining; occasional afternoon refreshments and team activities; Codex seats, dedicated AI training and practical guidance.

6. Growth and development

We value professional strengths, actual contribution and continuous improvement. You will have opportunities to work with different brands and products from setup and testing through ongoing operations, apply your expertise to real business and increase its value through AI tools and cross-functional collaboration.

The initial focus is independent business delivery. Depending on your capabilities and business needs, you may later develop toward senior operations, specialist leadership, channel leadership or business-unit leadership.

7. How to apply

Please provide your CV and prepare an anonymized example that best demonstrates your operational strengths. Prioritize a zero-to-one build, new-product promotion or business improvement case, explaining the starting point, your own responsibilities, available resources, key actions and actual results.

For a zero-to-one project, focus on the parts you built independently, the core problems you solved and the stage the business ultimately reached.

We will assess independent practical capability through business interviews, case discussions and role-specific scenarios, and verify relevant employment experience with the candidate’s consent. You do not need to provide a former employer’s accounts, complete backend data or other trade secrets.